We would like a hard hitting TV and newspaper public information campaign showing the vunerability of cyclists on the road
Responsible department: Department for Transport
We want a series of hard hitting TV and newspaper information campaign showing the vulnerability of the cyclist on the road.
It should be aimed at promoting good road use by both Motorists and cyclists.
it should clearly demonstrate the outcomes to a cyclist if hit by a motor vehicle.
Target a reduction in the number of cycling related accidents on our roads
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